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This web site shop.theholyrose.com states the following, "The Holy Rose On-Line Store was created to benefit the entire community regardless of ones spiritual belief or religious practice." Our analyzers saw that the webpage stated " We have Books, Herbs, Metaphysical Items, Readers, Tarot, Crystals, Spell Bags, Candles, Voodoo, Oils, Hoodoo, Root Work, Reiki, Healing." The Website also said " Please Call or Email us if you need custom Spells, Supplys or Craft Iteams. Alchemy 1977 of England 29. Divination Kits and Oracle Decks 5. Roses Crystal Blessing Bags 5. 1 - 5 of 5 items." The website's header had Pagan as the most important optimized keyword. It is followed by Wiccan, Witchcraft, and Magical which isn't as highly ranked as Pagan. The next words shop.theholyrose.com used was Spiritual. Herbal was included but will not be understood by search parsers.